OVERVIEW
Affordable brand design from top tier DFW creatives.
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Enjoy direct access to a seasoned creative team and local industry experts.
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Walk away with a brand you're proud of - in just 6 weeks - and send your startup out of the gate swingin'.
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Arm yourself with the knowledge and tools to bootstrap the basic marketing platforms.
DON'T TAKE OUR WORD FOR IT
"I cannot recommend this program enough to any startup looking to define its brand. The strategic facilitation and actionable outcomes make this a no-brainer."
Phillip Cartwright | Owner
ampology.io
"This Workshop was foundational to my firm's success. We are routinely complimented on our branding and it has delivered on all fronts over the first few years in business."
Michael Fittz | Owner
"They truly understood our target audience and the right ways to engage with them and they captured our brand perfectly on the first round."
Candice Grant | Owner
ivyhousemi.com
PRICING
The Startup Package
High quality brand and marketing essentials in one value-packed bundle - plus, the education necessary to bootstrap to your hearts content.
4 Week Brand + Launch
Custom brand suite and marketing foundation
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2 Hr brand consultation
Custom logo + typography suite -
Color palette
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Key Messaging
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Business cards
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Mini brand guide
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3-page website
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Google Analytics
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Google Business profile
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Domain and professional email
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SEO basics
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Analytics + tech setup
Up and running in 4 weeks
$6,500
$1,950
2 Weeks of Training & Tools
You'll get two 1:1 sessions with a Watson Pro ready to help you navigate:
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Brand and messaging basics
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Website management
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Creative assets and design tips
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Content marketing
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Digital advertising
Tools & tech to propel and track performance
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Unlimited digital asset storage
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Secure site hosting
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Keyword planners
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Monthly reporting
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Website Heatmapping
$250/ticket
$0
4 Week Brand Launch + 2 Weeks Crash Course:
$15,445
$4,995
WORKSHOPS
Upcoming Workshop Sessions
Each package include 2 tickets to an in-person Worshop at our office in McKinney.
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90-minute hands-on sessions live with our Creative Director and other local industry leaders
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Real-time website customization excersizes
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Guided walkthroughs of marketing software and tools
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Actionable homework to implement after each course
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Snacks, fidget toys, and happy hour supplies provided
October '25
Brand Building + Messaging Foundation
December '25
Managing Your New Website
February '26
Mastering Canva + Basic Design Assets
April '26
Content Marketing 101: Social, SEO, and Email
FAQ
You're probably
wondering...
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What is included?Deliverables include a semi-custom brand suite with all necessary files, a 3 page microsite, a slew of marketing tech support and tickets to our workshops.
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How long does the the process take?Your brand will be launch-ready in 6-8 weeks.
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I'm not sure what I actually want. Can you just figure it out?We'll figure it out together, but you should have a general idea of your business goals and how you serve your customers. If you can provide that for us, we can design a brand that helps you meet your goals and communicates well to your target audience.
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What if I don't like it? Are revisions included?You are afforded one revision (not re-do) on one concept. Additional revisions are available at $150/hour, and can usually be made quickly if you provide quality feedback for our team.
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What kind of support do you offer after the project is completed?Our monthly workshops are designed to teach you how to manage your own marketing while you are in startup mode, but we're always here. Our bread and butter is full brand management with a wide array of support service. We can always discuss a more elaborate engagement - whenever you're ready!
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Can I trademark my logo?At this stage in the game, you often don't need to. This is a semi-custom brand, meaning we may use existing, commercially available elements in your brand identity that you will not be able to trademark. If you feel you need to develop a trademarkable brand with full buyout rights, please speak with us about our full services.
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I'm part of an MLM and trying to grow my own brand, will you work with me?Watson works with parent brands like these, but as an individual distributor, we ask you to look to your company to provide marketing resources.
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I'm a real estate agent, will you work with me?If you are independent or starting your own brokerage, let's talk!
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Can you copy this brand that I really like?Imitation is a branding no-no, but inspiration from your favorite brands is a great place to start building your unique vibe.
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What is your approach to understanding our brand and target audience?You'll get access to and training for a condensed version of Watson's Brand Discovery process which incudes brand development and audience persona creation.
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I really want to self-manage my marketing and my website. Is that possible?YES! That's why we created this package. While you should not plan on self-managing forever, a certain amount of bootstrapping is required of all entrepreneurs. Our goal is to provide you with the tools and training you need to look professional through the DIY phase.
PROCESSS
How it Works
Submit your application to snag the next available spot on our roster. Applications will be reviewed on a first-come, first-served basis.
If accepted, you'll meet with our Creative Director for a 30 minute kickoff; then, we'll work together to build your custom brand and website over the next 4 weeks.
Then, we will train you on the tools you need to bootstrap your marketing on your own terms. These are bring-your-laptop and get it done 1:1 sessions, not theoretical lectures.
Bottom line - don't let your new business fail because your brand sucks. Apply today for The Small Biz Workshop.
ABOUT
Who we are
We're just your everyday brand and marketing nerds who love working with entrepreneurs across North Texas.
"I'm a design nerd who loves to create brands that add value to lives of their audience."
Heather Fittz
Creative Director
Plano, TX
"I'm here to align your marketing system with your brand and make sure it's generating results."
Kayden Michael
Marketing Strategist
McKinney, TX
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"Users are moving quickly; I'll help you capture their attention and motivate them to take action."
Kortney Grinwis
Content Manager
Nashville, TN
"Together, we'll define the story of your brand in a way that matters to and engages your audience."
Kory Mereness
Messaging Strategist
Amarillo, TX
LOGO DESIGN
WEBSITE
BIZ CARDS
SOCIAL MEDIA
ADVERTISING
TRAINING